The Queensland Tourism Investment Guide is primarily targeted to investors and ultimately to be used as a marketing tool for the Government. theroom was briefed to develop a look and feel to this document to structure it around eight pre-defined tourism regions in Queensland. Iconography was developed to spotlight key facts and figures across the eight regions to demonstrate the data on economy, population, the tourism and hotel market. We wouldn’t be Queenslanders if we didn’t showoff our proud passion for the colour maroon, along with what our great state has to offer through scenic photography that was displayed throughout the document to tie in the overall look and feel and objective.