A brand is far more than just a logo.
Your brand represents your company’s personality, vision and core values. Good branding is successful in resonating and speaking to your consumers. Great brands create positive perceptions and form lasting relationships. A great brand also serves as a guide to understand the purpose of your business and your positioning in the marketplace.
Your brand confirms your credibility, emotionally connects your target prospects with your product or service and motivates the buyer to buy. theroom has a clearly defined and proven brand audit and brand development strategy that will enable us to develop a brand for you that will achieve all these objectives and help differentiate you from your competitors as a market leader.
theroom’s brand identity process is comprised of six steps: it starts with an analysis of the business needs and ends with the application of the brand identity to several pieces of marketing communication.
Steps 1 and 2 are the research and analysis of the marketing situation with a document that defines the marketing strategy behind brand identity development.
Steps 3 - 6 are where the creative work is performed and involves exploration of the logomark and logotype. Refinements and selection of the most successful work is done at this point. Lastly, the final logo is selected and brand identity guidelines are created. You can read more about our process here, or give us a call and we’d be happy to discuss your project in particular.
Theroom has been instrumental in developing and protecting our brand since 2007. Time and again, Jasmine and the team apply rigour and vigour to triumph against impossible deadlines and last minute changes to produce exceptional work. The Annual Reports they have produced for us gained widespread praise. Theroom provides a big agency experience but is small enough to take a personal stake in our company’s success.Arrow Energy
To the wonderful Team at theroom Design Studio, the customer service you provided us was fast, reliable and efficient – from our initial request for Market Research to the design of our logo and branding. You were able to quickly understand our unique requirements and able to improvise when requested. A huge thank you to all of you for your professionalism and creativity.Bare Blossom
We couldn't have been more happier with the service and design concepts that TheRoom provided us with. Right from our initial meeting we knew that TheRoom understood our market segment and the aims we had for the future of our business. They listened to what we liked and didn't like and actually took on board our feedback to come up with the perfect design concept for our business. As soon as we updated our corporate identity, the type of clients that we were aiming our marketing at started to take notice of us. The perfect outcome! If it wasn’t you TheRoom we would still be trying to find our place in the market.Infinity Studios
In all Linc Energy’s dealings with theroom we have been greatly impressed with their customer service. theroom's service extends past only fulfilling the creative brief and includes efficient, reliable account managers with fast turnaround times. We are very happy with the service and outcomes delivered.Linc Energy