Brand Development

A brand is far more than just a logo.

Your brand represents your company’s personality, vision and core values. Good branding is successful in resonating and speaking to your consumers. Great brands create positive perceptions and form lasting relationships. A great brand also serves as a guide to understand the purpose of your business and your positioning in the marketplace.

Your brand confirms your credibility, emotionally connects your target prospects with your product or service and motivates the buyer to buy. theroom has a clearly defined and proven brand audit and brand development strategy that will enable us to develop a brand for you that will achieve all these objectives and help differentiate you from your competitors as a market leader.

theroom’s brand identity process is comprised of six steps: it starts with an analysis of the business needs and ends with the application of the brand identity to several pieces of marketing communication.

Steps 1 and 2 are the research and analysis of the marketing situation with a document that defines the marketing strategy behind brand identity development.
Steps 3 - 6 are where the creative work is performed and involves exploration of the logomark and logotype. Refinements and selection of the most successful work is done at this point. Lastly, the final logo is selected and brand identity guidelines are created. You can read more about our process here, or give us a call and we’d be happy to discuss your project in particular.

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