theroom created a comprehensive styleguide for Wesley Mission to use as a reference. The styleguide allows them to retain a clear message of everything their corporate brand stands for, and how the organisation is defined by this. It was critical that the company manages the brand consistently so that the brand continues to communicate effectively across all mediums.
The elements contained in this styleguide included usage on such elements as Logo Elements and usage, Corporate Colour Palette, Corporate Typeface, Photography, Design Elements, Grid Layouts, Corporate Stocks. Our Roomies also created a rollout of the applicable collateral within these Brand Guidelines.
Wesley Mission and theroom collaborated on the following projects: