theroom logo development of this fast food and takeaway restaurant was heavily inspired by the American West – the origins of an authentic BBQ experience. The creative is reminiscent of a famous steak/smokehouse saloon visual aesthetic and represents a time-honored and trusted tradition that not only grandly introduces, but also establishes the brand of ‘Smokies’. Bold and iconic, this logo evokes the tastes and smells associated with a BBQ – it’s a brand mark that develops a direct connection with the consumer so when they think BBQ.