With the prestigious position as the peak industry body within Queensland’s hotel and hospitality arena, theroom had the impactful task to have a logo to resound the success that Queensland Hotels Association (QHA) has garnered. With the primary objective for QHA being to promote the hotel and hospitality industry within Queensland, the logo effectively fulfilled the brief for this. theroom designed a colour palette synonymous with Queensland and kept the layout simplistic, yet able to convey the Association’s competence it is recognised and celebrated for. The finished logo ensured that similar to the mission for QHA, the Queensland hotel and hospitality industry would be the central focus, done so by designing a logo that was not complicated or overworked, yet still effective. The clean lines of the typography and graphic ensure the Association is portrayed as purposeful and precise.