Progen Pharmaceuticals are positioned to be a world leader in design and development of novel cancer therapeutics. They approached theroom to develop a creative brand identity that would show the company as innovative and progressive. theroom delivered a stand out new corporate style, utilising contemporary and impactful graphics, as well as bold typography.
Core creative assets of the brand were used throughout as subtle graphic elements to create texture against the bright, corporate blue. The finished design was strong and attention-grabbing. theroom then rolled out the new look and feel across all the corporate collateral – everything from signage, stationery suite, presentation materials, newsletters and a website with a consistent style throughout.
Progen Pharmaceuticals and theroom collaborated on: