As a Brisbane based company specialising in property investment, Probity Investments is a favourite at theroom. Probity Investments commissioned theroom to develop a new Brand Identity for the business, and then design and rollout of associated collateral. The brief was to ensure the overall brand essence reflected a strong, trustworthy and confident brand.
Our Roomies ran with the brief, creating a logo mark that employs a 5 tier effect to represent growth, foundation, trust, wealth and property. The colours incorporated into the brand also have a strong association; the blue being used as the main brand colour creates a fresh and modern feel. Red has been used as a contrasting highlight colour, appearing in the middle of the logo element to symbolise good fortune and joy in the Chinese culture. The final elements bring together the integrity, decency, virtue, honour, equity and fairness that the Probity Investments brand represents.
theroom delivered a number of print and digital graphic design elements for Probity Investments, including: