Parentline is a service of yourtown, which was founded in 1961. Their overall focus of the 2015 Parentline Insights Report was to present valuable insights into issues affecting families, particularly in Queensland, the Northern Territory and throughout Australia.

It was important for theroom to establish the design of the report to be effective in displaying how Parentline addresses these main concerns and the natures of these concerns of parents and carers who may be experiencing mental and emotional health issues.