My Bedtime is a boutique bedding store, specialising in mattresses and bedding ensembles.

theroom developed a symbol typed based brand identity that easily lends itself to all things we associate with a good night sleep – comfort, calmness and far, far away dreams filled with happiness and joy.

In conjunction with the identity we expanded the branding to include a pattern made up of cute and cuddly, sleep inspiring graphic elements.

The finished product was rolled out across a range of stationery. This branding project was one of studio favourites with it’s quirky and bright look and feel. The client and their customers love it too!