Publicly listed, Mastermyne employs approximately 1,000 people across sites in Queensland and New South Wales. As part of its strategy for diversification, Mastermyne successfully acquired Diversified Mining Services (DMS). This acquisition added new above ground offerings to complement the company’s existing underground services portfolio.
theroom jumped at the opportunity to refresh the current brand to reflect this growth. Our Roomies dug in to make it more contemporary and work with the revised brand architecture. The end result is a brand identity that can accommodate the new divisions and corresponding logos, as well as service the new client base.
theroom also created a Corporate style guide, and rolled out supporting collateral to fit within these new brand guidelines. Some of these pieces included: