Litoria is an environmental consulting firm based in Brisbane. Litoria came to theroom to find a way to step away from their competition, and branch out from the stereotypes associated with environmental consulting. theroom and Litoria set about revitalising their brand starting with a strong identity that captured the essence of their business.
theroom developed concepts that were contemporary yet authentic to the look and feel of their firm. The bright green and white used in the colour palette brought a fresh twist to the earthy tones often used by other companies within the same industry. Our team of Brisbane based Graphic Designers used a smudged diffusion effect that created a very organic look. The identity was then rolled out across business cards, letterheads, with compliments slips, and last but not least a website.
The end result was a strong identity carried across both print and digital deliverables: