Business Success Group is registered training institution specialising in business training.
The brand developed features opening doors representing the entrance to new opportunities in learning and possibilities of career pathways. The blue used was chosen to portray depth, wisdom, confidence and intelligence – all characteristics associated with the BSG experience and service offering.
Creative execution was rolled out across multiple pieces including corporate stationery. A Spot UV application to their print collateral was applied to highlight the doors, giving a multidimensional effect. Rounded corners were also incorporated to give a contemporary feel, playing off the up-to-date courses and training provided by the company.