One look is worth a thousand words
We’re lazy. C’mon, we all are, admit it. It’s human nature- some are just less lazy than others. Everything we’ve created in this world is made to make our lives as easy and simple as possible. Laziness isn’t a bad thing, if it weren’t for laziness we wouldn’t have these lazy-genius’ who have made this world so easy for us! Things that can seem ‘too hard’ are usually really off-putting, like opening a webpage and seeing pages of solid text and you see the next hour of your life spent trying to focus on what you’re reading and not wandering off to what you are up to tomorrow or how good last nights dinner was. Thankfully infographics were invented for this very reason: a way of cutting through the irrelevant filler text of information and giving you what you were after in a simple visual format.
Infographics are visual representations of information (as the name suggests) that compress specific information, facts, statistics, time frames etc. into simple to understand visual elements. Some perfect examples of infographics are road signs and graphs. Infographics use colour and reference icons to help navigate around the graphic and distinguish between information, like you would see in graphs and charts, using colour increases the viewers’ willingness to read by 80%. Infographics have been around for a long time with the first known examples being hieroglyphics and cave paintings in ancient Egypt around 5,000 years ago.
Here at theroom we love infographics! Infographics are great; they cut through the paragraphs of text and information and display them in the simplest, easiest, most concise and direct way. We use them regularly and proudly throughout our annual reports to visualise relevant information, facts and statistics into colourful pieces of art. Infographics should be visually simple elements that clearly and concisely portray the given information as effectively as possible. They are becoming more relevant and useful in todays society with the average attention span of the readers slowly decreasing amongst our fast-paced, demanding, ‘ain’t nobody got time for that’ attitude of our society. 45% more people will click a link if it uses infographics. So dial it down and simplify them to make them as understandable as possible.
If you’re wanting an annual report designed, contact our award winning design team who have recently been awarded gold in the 2016 Annual Report Awards. We can turn a boring page of numbers and information into a visual masterpiece that your goldfish could understand (ok, slight over exaggeration but you get the idea).