theroom started working with Lean Field Developments (LFD) in late 2013, and since then have worked alongside the team developing a long list of marketing items. The first of which was the LFD Corporate Styleguide. This was developed to set a distinct look and feel for the Lean Field Development brand. Creating strong guidelines from the start to be adhered to as the company grew was a decision that has served Lean Field Developments well.

The styleguide has allowed the brand to be scalable; As more collateral was produced, the branding has remained consistent. This styleguide included the brand snapshot, logo usage guidelines, colour palette, typography, grid guidelines, photography and general icons and graphics. theroom then went further and developed the second phase consisting of printed collateral – Stationery Suite, Posters and Press Ads and other forms of Merchandise.

The deliverables theroom worked on for Lean Field Developments include:

• Styleguide
• Stationery suite
• Posters
• Press Advertisments
• Merchandise design