Working close with Casella Wines, theroom swiftly understood what exactly earned Casella Wines reputation as the most powerful wine brand in Australia. theroom understood and worked within the scope and vision of the brand to deliver a package that was equally as durable and practical as it was sleek and current. The timeless and truly universal design of the packaging enabled the wine to be shipped internationally to over 50 countries, while still delivering a clear vision and message that consumers listened to. The finished packaging reflects the humble beginnings of Casella Wines yet still successfully showcases the enormity of the brand.