The Australian Banana Growers’ Council (ABGC) is the national peak industry body for Australia’s commercial banana growers. ABGC requested the assistance from theroom to offer a more cleaner and lighter design the overall style and layout of their quarterly industry magazine. The overall brief was to ensure better content engagement was created throughout the whole flow of the design.
Bevelled corners have been applied to shapes to tie in the rounded aesthetic used on the ABGC website. This concept creates a more concise and brand consistent approach for the Australian Banana Growers magazine giving it a structured and modern look and feel.