PANTONE COLOUR OF THE YEAR 2016: ROSE QUARTZ AND SERENITY
Coined Rose Quartz and Serenity, or rather, baby pink and baby blue to the commoners frequenting the blog, theroom love Pantone’s colour(s) of the year. Meshed together to reflect and mirror a certain wellness and soothing sense of order and peace, both colours stir perceptions of conventional colour associations, however only in the most pleasant way. This shift to a more transparent and fluid approach to colour owes to the enhanced comfortability, according to Pantone, to use colour as a form of representation and expression, which in the past may have been somewhat struggled with.
This gender fluidity and equality encompassing approach to colour, quite fascinatingly, was only a recent societal impact to narrow this gender divide. At varying points in decades past, both colours have conveyed and prompted connotations quite dissimilar to today’s, with blue not always being related to boyish qualities and pink not swiftly allured to the trend setting plastic figurine, Barbie. Take the 1970’s, where no pink clothing graced the pages of American retailer Sears, with the argument girls should adopt the stylings of boys to prompt that assertiveness. This gender-specific colour relation urgency is dated back to as early as 1940, which was conditioned through the manufacturers and retailers and quite soon after, boys have had blue and girls have had pink.
What does all this mean to your brand and your brand identity? It means colour isn’t consistent and your consumers are growingly increasing restless with societal barriers, especially over something as menial as gender divided colour.
Pantone really has, and does set the tone for the year. 2016 is going to be a game changer, or should we say colour changer? What do you think?
*Image sourced from http://www.pantone.com/images/COY/2016/pages-Color-Formulas-Guides/Pantone_Color_of_the_Year_Rose_Quartz_Serenity_Color_Formulas_Guides_Banner.jpg