How graphic designers start your logo design process
Sure, every designer has their own way of doing things. But more often than not, they follow the same steps when designing a new logo for clients. theroom uses the following six steps to ensure a smooth and enjoyable process. Let’s start at the very beginning, it’s a very good place to start.
#1. The Creative Brief
At this stage, the client will either provide a brief or the designer will conduct a questionnaire. Meeting with the client is a great way to obtain an in-depth understanding of what it is they want designed. The designer can help the client work out all the ‘nuts and bolts’ for their logo to ensure both parties are on the same page when it comes to design expectations.
At this stage, the designer will start researching the client, the industry, their competitors and specific design elements to ensure the creative team can position them in the best light and move confidently into the concepting phase.
At this stage, after there has been adequate brand strategy and preliminary research, sketches and development of the logo concept will commence. This is where the designer can get creative and explore all design considerations.
#4. Concept Development
At this stage, the designer will take the time to reflect back upon the creative brief and research in order to select the best two to three concepts for presentation.
#5. Client Feedback
At this stage, once the designer has presented their ideas to the client, feedback will be provided and the revision process will commence between the client and designer. This process is completed until the client is happy.
At this stage, once the client is happy with the final design, files are prepared and sent to the client. Often after this step, the studio will commence on a full marketing collateral rollout.